22+ Video Marketing Statistics for Charities, Fundraising & Nonprofits (2024)

Written By Ollie Couch

If you want to skip the intro simply click here to jump to the video marketing statistics.

Introduction.

Today, sad photos and dry text just wont cut it! When competing with interesting reels, a TV box set or anything else, you need to be working hard to capture the attention of you user base.

In this article we’ll cover why video has become a must for the modern non-profit & charity marketer!

Before we dive in, here are a few of the best video marketing statistics to get you’re imagination going.

Quick Video Marketing Statistics for Non-Profits & Charities:

1. Video helps increase donations! 72% of donors report being "very likely" to donate to a charity after watching a video about their work.

2. People are 84% more likely to respond to videos that show emotion, which means more donations and volunteers for you.

3. Nearly everyone's got a smartphone these days, and 85% of video watching happens on these little screens. Videos are great for catching attention on the go.

4. Video marketing has a great return on investment. For every £1 you spend on video marketing, non-profits like yours can get about £7 back. It's not just effective; it's also great for your budget.


And there's more! In our blog, we're going to explore all sorts of video strategies that are changing the game for non-profits.

Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.

Non-Profits & Charity Video Marketing Statistics. (2024)


1. Can videos increase fundraising donations?

Donors who watch fundraising videos are 48% more likely to make a donation.

Source: NPSource, 2023


2. How Effective is Video-Driven Peer-to-Peer Fundraising Campaigns in Generating Donations?

Video-driven peer-to-peer fundraising campaigns see 15-18% of donations come directly through the video platform.

Source: We Are Social, Global Digital Report 2023


3. Does video Increase lead generation in non-profit organizations?

Non-profits using video generate 54% more leads than those without.

Source: Animoto, 2023

4. Does video increase donations for charities and nonprofits?

72% of donors say they're "very likely" to donate to a non-profit after watching a video about their work.

Source: Blackbaud, 2023


5. Best way to increase volunteer sign up for charities & nonprofits?

Volunteers who watch testimonial videos about the organization are 78% more likely to sign up.

Source: VolunteerMatch, 2023

Social Media Statistics for Charities & Non-Profits. (2024)


6. Is Facebook a good fundraising tool?

Facebook fundraising tool is very effective. 18% of donors worldwide have given through Facebook Fundraising tools.

Source: NPSource, 2023


7. Which social media platform is best for fundraising?

88% of donors who gave through Facebook Fundraising say they'd likely donate again.

Source: NPSource, 2023


8. Do Instagram fundraising stickers work?

Instagram stories with fundraising stickers experience a 13.7% average click-through rate.

Source: Sprout Social, 2023

9. Is TikTok good for charities & non-profits?

Non-profits on TikTok see a 26% average engagement rate on their videos.

Source: Socialbakers, 2023

Video Marketing Statistics: Best Practice for NGOs, Charities & Non-Profits. (2024)


10. How long should a fundraising video be?

Short-form videos under 2 minutes receive 60% higher completion rates.

Source: Wistia, 2023


11. How much more engagement do live videos get than regular videos?

Live videos generate 7x more engagement than pre-recorded content.

Source: Brandlive, 2023


12. Should I put subtitles on a fundraising video?

Adding subtitles to your fundraising video or film increases viewership by 35%.

Source: Wordstream, 2023


13. What makes people more likely to donate?

Using emotional storytelling in your videos increases donations by 38%.

Source: Convio, 2023

Mobile Usage Statistics for Charity & Non-Profit Video Marketing. (2024)


14. Should fundraising films be mobile optimised?

85% of all video views now happen on mobile devices.

Source: Statista, 2023

15. How to make videos better for deaf and hard-of-hearing people ?

Videos without captions are 85% less likely to be watched to completion by the deaf and hard-of-hearing audience.

Source: W3C, 2023


16. How to improve a fund-raising videos accessibility?

Providing transcripts of your videos improves website SEO and accessibility.

Source: Moz, 2023

Return On Investment Statistics: Charity & Non-Profit Video Marketing . (2024)


17. What conversion rates do fundraising videos get?

The average non-profit video conversion rate is 4.8%.

Source: Vidyard, 2023

18. What’s the average ROI for a fundraising video?

For every $1 spent on video marketing, non-profits see an average $7 return on investment.

Source: Animoto, 2023

19. Best way to optimise a fundraising campaign?

Tracking video-specific metrics like completion rates, click-throughs, and shares helps to optimize future campaigns.

Source: Sprout Social, 2023

20. How can I optimise a fundraising video?

A/B testing different video formats and calls to action can significantly improve results.

Source: HubSpot, 2023

Emerging Trends in Fundraising: Video Marketing Statistics. (2024)


21. Is live streaming effective for fundraising!

Livestream fundraising events are increasingly popular, with platforms like Tiltify seeing 54% year-over-year growth.

Source: Tiltify, 2023


22. Are interactive videos good for fundraising?

Interactive videos with branching narratives or polls can boost engagement and donations.

Source: Moovly, 2023

That’s it with the stats, now for the final bit of the article!

Conclusion: Video Marketing is a Must for Non-Profits & Charities.

It’s clear that video marketing can play a huge role in any campaign that the modern non-profit and charity marketer is looking to do.

As a marketer or professional in the non-profit and charity space its essential to meet tight budgets and have a good return on any investment. This makes video a fantastic choice for any one looking to super charge their campaigns giving you an edge on the crowded non-profit space.

One of the biggest questions these stats makes me ask myself isn’t can you afford it, it’s can you afford not to?

For more video marketing statistics why not check out out blog, 100+ Video Marketing Statistics for 2024.

 
Ollie Couch
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