28 TikTok Video Marketing Statistics You Simply Can't Ignore (2024)
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Introduction.
TikTok has rapidly become a powerhouse in the realm of social media, especially in the context of video marketing.
As we step into 2024, it's becoming increasingly clear that TikTok is not just a passing trend but a vital platform for digital marketers.
With over a billion active users globally, TikTok offers an unparalleled opportunity for brands to engage with a diverse and dynamic audience.
What sets TikTok apart is its unique blend of creativity, authenticity, and community-driven content, making it an essential tool for contemporary marketing strategies.
From viral dance challenges to user-generated content and innovative advertising formats, TikTok is reshaping the way brands connect with consumers.
This blog dives into 23 compelling TikTok video marketing statistics that you simply can't ignore in 2024.
These stats not only highlight TikTok's growing influence but also provide key insights into why this platform is becoming indispensable for businesses looking to make a significant impact in the digital space.
If you haven't considered TikTok as a critical component of your marketing mix, now is the time to explore its potential.
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
TikTok User Demographics & Global Reach Insights. (2024)
1. What’s TikToks global reach?
TikTok boasts a staggering 1 billion+ monthly active users worldwide, spanning across 200 countries.
Source: TikTok, July 2023
2. How old are TikTok users?
Gen Z dominates, with 60% of users falling between 16-24 years old. However, keep an eye out for rapid growth amongst older demographics, particularly millennials and Gen X.
Source: Statista, October 2023
3. How many people use TikTok?
As of October 2023, the platform enjoys a vibrant community of over 1.5 billion global users, solidifying its position as a leading social media force.
Source: Backlinko, TikTok Statistics You Need to Know in 2024
4. Who is the most followed person on TikTok?
As of January 1, 2024, the most followed person on TikTok is Khaby Lame with over 161.8 million followers. He surpassed the previous record holder, Charli D'Amelio, in June 2022.
Source: Wikipedia, List of Most-Followed TikTok Accounts
5. Who is the most followed organisation on TikTok?
Not surprisingly, TikTok itself claims the top spot with over 648 million followers, demonstrating its immense popularity and reach.
Source: Hootsuite, TikTok for Business Guide 2024
6. How many downloads has TikTok got?
TikTok has reached over 4.1 billion downloads since its launch, with 769.9 million downloads in the first 9 months of 2023.
Source: TikTok Statistics You Need to Know in 2024
TikTok Video Engagement & Content Trends. (2024)
7. How long should a TikTok be?
Videos under 60 seconds have the highest completion rates, keeping attention spans in mind.
Source: TikTok Insights, Q3 2023
8. Should I use trending sounds and hashtags on TikTok?
Videos using trending hashtags receive 15x more impressions compared to those without relevant hashtags.
Source: TikTok Ads Guide, 2024
9. Should I add captions to my TikToks?
Videos with captions have a 55.7% higher chance of impressions.
Source: Mixcord, Why You Should Be Adding Captions for TikTok Videos
10. Are live TikToks better for engagement?
Live videos receive 20% higher completion rates compared to pre-recorded ones.
Source: TikTok Live Studio Handbook
11. Are shoppable TikToks worth doing?
Shoppable videos have 115% higher click-through rates than static product posts.
Source: TikTok for Business, Shopping Guide
12. Does educational content work on TikTok?
Videos with educational content see 88% higher watch time.
Source: TikTok Creator Marketing Playbook 2024
13. Do funny TikToks get better engagement?
Humorous videos are 35% more likely to be shared than serious ones. Don't be afraid to add some humor to your content!
Source: Wyzowl, State of Video Marketing 2023
14. Do TikToks with people get high engagement?
Videos featuring people generate 38% more engagement than those without. Put your human face forward!
Source: Social Media Today, TikTok Video Statistics 2024
Essential TikTok Statistics For Your Business. (2024)
15. Is TikTok a good platform for selling products?
35% of TikTok users purchase online after viewing products on the platform, and 44% find products through brand posts or feed advertisements. Notably, TikTok involvement in the purchasing process leads to users spending 14% more. Also, users under 35 are 2.3 times more likely to create a post and tag a brand compared to other platforms.
Source: TikTok Demographics and Usage Statistics For Business (2024)
16. How long should a TikTok ad be?
The shorter the better! Ads that capture the audience within 3 seconds have a 63% chance of complete ad viewing.
Source: TikTok Demographics and Usage Statistics For Business (2024)
17. What is the average amount of followers for an influencer on TikTok?
Influencers with 1,000 to 5,000 followers form 50.51% of TikTok influencer accounts globally. Micro-influencers (5,000 to 20,000 followers) and mid-tier influencers (20,000 to 100,000 followers) follow closely behind.
Source: TikTok Demographics and Usage Statistics For Business (2024)
18. What social media platform has the highest engagement?
TikTok shows higher engagement rates compared to Instagram and YouTube across all follower levels, with micro-influencers on TikTok having engagement rates of 17.96%
Source: TikTok Demographics and Usage Statistics For Business (2024)
19. How Fast is TikTok growing?
TikTok’s user base grew a massive1157.76% between Jan 2018 and July 2020. The U.S. saw a 1239.29% user growth rate between 2018 and 2023.
Source: TikTok Statistics You Need to Know in 2024
TikTok Advertising: Key Statistics & Insights. (2024)
20. Do TikTok ads work?
38% of TikTok viewers engage with a brand’s video while actively searching for products, which indicates a high level of audience interaction with advertisements on the platform.
Source: TikTok Demographics and Usage Statistics For Business (2024)
21. How do people react to TikTok Ads?
Users tend to spend 14% more when TikTok is involved in the purchasing process, highlighting the platform's influence on consumer spending behaviors.
Source: TikTok Demographics and Usage Statistics For Business (2024)
22. Do young people use TikTok more than older people?
TikTok users under 35 are 2.3 times more likely to create a post and tag a brand compared to other platforms, showcasing the platform's strong engagement among younger demographics.
Source: TikTok Demographics and Usage Statistics For Business (2024)
23. Do TikTok users care about ads?
15% cannot differentiate between advertising and normal content, presenting an opportunity for seamless ad integration.
Source: TikTok Demographics and Usage Statistics For Business (2024)
24. Is TikTok mainly used on Android?
Globally, around 90% of TikTok downloads come from Android devices, although iOS users outnumber Android users in the United States.
Source: TikTok Demographics and Usage Statistics For Business (2024)
25. Are TikTok users mainly male or female?
In the US, 61% of TikTok users are female, compared to a global average of 57% female users.
Source: The 16 TikTok Stats Your Business Needs to Know in 2024
26. It TikTok good for advertising products?
Just under half (49%) of TikTok users claim that the platform guides their purchase decisions.
Source: TikTok Shop Statistics: 2023 Data Analysis
27. Do people use TikTok to shop?
A significant 58.2% of TikTok users use the platform for shopping inspiration and research before making a purchase
Source: TikTok Shop Statistics: 2023 Data Analysis
28. Does TikTok influence purchasing decisions?
More than a third of TikTok users buy something they see on the platform, with 37% making immediate purchases after discovering products on TikTok
Source: TikTok Shop Statistics: 2023 Data Analysis
That’s it with the stats, now for the final bit of the article!
Conclusion: Why You Should Be Using TikTok In 2024.
There’s a growing number of people that claim TikTok will be THE social media pplatform in only a few years time.
They resisted purchasing from the likes of FaceBook and are growing faster than any other of the major platforms.
For us as a video production company we can’t help but see the platform as a place to watch funny dances, but maybe that’s showing our age?
One thing is for certain, this year we’re putting a lot more time and effort into the Gen Z loving space and will be learning a lot in the process.
This has been our guide to TikTok video marketing statistics, we hope you’ve found it interesting and have left feeling inspired.
For more video marketing statistics why not check out our Video Marketing Statistics Blog.
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