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TV Commercial Production Agency UK

We make commercials that move your audience.

Cinematic TV Commercial Production

Here Now Films is a UK-based commercial production company creating broadcast-ready TV adverts for national brands and challenger teams alike. From concept to delivery, we combine strong storytelling with strategic thinking — and build campaigns that move people, and move the needle.

  • Clearcast-approved
  • Full-service production
  • UK-wide shoots
  • Highly Commended at The Drum Awards

What We Do

We offer full-service commercial production, from the first sketch of an idea, through shoot and post-production, right up to clocking and delivery.


Creative Development & Scripting

We help you shape the story before we shoot. That might mean building a concept from scratch or tightening up a script you’ve already got. Either way, we’ll make sure the message lands, with your audience and with Clearcast./


Casting & Location Sourcing

From street casting to professional talent, and rooftops to studios, we find the right people and places to bring your ad to life. We’ve filmed everywhere from central London to the Cornish coast.

An image of a beautiful older lady with grey hair wearing a FatFace jumper looking straight down the barrel of the lens.

Filming (Studio or On-Location)

Whether it’s a one-day shoot with a lean crew or a full production with drones, tracking vehicles and set builds, we scale the shoot to match the brief. And we keep it tight, on schedule, and collaborative throughout.


Post-Production (Edit, VO, Music & Mastering)

Once we’ve wrapped, our post team takes over. We’ll handle everything from VO recording and music licensing to grading, graphics, and deliverables — making sure every version’s spot on.


Clearcast (Approval & Clearance)

We manage the entire Clearcast process, from script substantiation to final upload. No rejected ads. No last-minute stress.


Clocking & Broadcast Delivery

We’ll deliver your final commercial fully clocked and formatted for broadcast, ready for upload to ITV, Channel 4, Sky, or your VOD platform of choice.

An image of a clearcast clock at the beggining of our recent TVC for Twycross Zoo.

Social, Cinema & VOD Adaptations

TV might be the heart of your campaign, but it’s rarely the only place it lives. We adapt your commercial for wherever else your audience shows up.

That includes:

  • Cinema edits (pre-roll spec, 5.1 mix, DCP formatting)
  • Social cutdowns (square, vertical, 6s/15s/30s for Reels, YouTube, TikTok, etc.)
  • VOD formats (ITVX, All4, Sky AdSmart pre-rolls)
Brand video productrion in London from Here Now films - a picture of a boy looking at a chimpanzee at Twycross Zoo from our TVC with them.

Twycross Zoo: Easter TVC

A joyful, cinematic TVC for Twycross Zoo’s Easter push, designed to reach families across the UK.

The comments and reviews are mind blowing. The content is amazing, but to then show it with such an amazing film takes it a new level. Honestly thank you and great work! Craig Dunkerly , Cheif Executive Officer at Twycross Zoo

A colour graded image of The Turner Twins with Flite Boards over their shoulder looking across a sunset.

Flite Boards: Cinematic Adventure Commercials

This cinematic, three-part series for electric hydrofoil pioneers Flite was designed to feel like a full-scale ad campaign — built for adventure, filmed like a TV commercial.

Superb team with all the kit and equipment necessary for production above, on and below water/land. High quality assets too – photos, film and social cuts.- Hugo Turner, Founder

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FatFace: Seven Seasonal TV Campaigns

Over the past 3 years, we’ve created seven campaigns for FatFace, each designed to feel like a story, not just a sale.

Here Now Films were brilliant to work with. They really helped create a moving ad that told a beautiful story. A brilliant team to work with as well 🙂 Susie Gray , Head of Creative at Twycross Zoo

An image of a film crew on a here now films set.

An Award-Winning Studio

We were recently Highly Commended at The Drum Awards for our commercial work, recognition we’re proud of as a small team built around strong ideas and better storytelling.

Our work has also been nominated at international festivals, but what matters most to us is creating films that feel honest, look beautiful, and deliver for our clients, on screen and in results.

Your Creative Team

At Here Now Films, our commercial work is led by in-house Creative Director Ollie Couch, backed by a wider team of producers, directors, and editors who care as much about the craft as the outcome.

Ollie’s background spans branded storytelling, advertising, and long-form documentary. From national TV campaigns to startup brand launches, his work brings together visual clarity, emotional depth, and strong strategic thinking.

Whether you’ve got a polished concept or a blank page, we’ll help you shape the creative into something bold, cinematic, and ready for broadcast.

Portugal award winning documentary still 12
An image of a DOP holding a large Sony FX9 with a cine lens on front.
An image of Ed Smit, Managing Director of Here Now Films, on a film set with two piece signs.
Sean Delahay - Director and Cinematographer in London.

Slide into our DMs.

Fancy a quick chat to see if we’re a good fit for your upcoming documentary production in London? Just drop us a line and we will get back to you ASAP.


Ed’s contact details (just because it’s nice to have a person to speak to.)

Ed’s Number: 07412543822
Ed’s Email: Ed@herenow.film

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TV Advertising Is Powerful

TV still fuels around 42% of web visits

Thinkbox’s June 2025 Instant Impact study shows TV drove 42% of web traffic across ten online brands—equating to roughly 50 million visits.

TV continues to dominate daily video ad exposure

Even as digital video surpasses linear TV in ad spend (52% vs. 48% of U.S. video ad spend in 2024), traditional and streaming TV ads remain critical. Thinkbox reported TV still accounted for 84% of daily video ad exposure, with 56% share among 16‑34s in 2022, the most recent public breakdown.

TV enhances the impact of other channels by up to 54%

Econometric modelling and industry studies consistently show that including TV in a media mix can amplify performance across channels, search, social, display—by as much as 54% .

Trusted by clients across the UK:

Excellent
Here Now Films
Based on 46 reviews
Joe Devine
I worked with a crew of four people from Here Now Films for a pilot project. Morgan, the organiser, was very proficient and quick to respond to communications. We met for the first time on the day with a bit of a hazy plan for a tricky shoot, but the crew took it all in their step and the final product was great. Would recommend.
Miranda Spiro
I have worked with Here Now for two projects now and both have been hugely successful. The team are collaborative, creative and reliable. They have executed both projects to a supremely high standard and we are all delighted with the results. Will definitely be using them for future projects.
Response from the owner:Thank you so much for the kind words Miranda! You guys have been brilliant to work with. Looking forward to the next video project, in London or where ever you need to send us, soon!
William (William)
It was a pleasure working with Ed and his teams: smooth communication, a very friendly and responsive team, and high-quality work. I've found my video production partner in London! I warmly recommend Here Now Films
Response from the owner:Hey William, thank you so much for the lovely review. The project was an absolute pleasure, we can't wait to jump on the next one for you!
Mopani Mkandawire
We had the pleasure of working with Here Now Films on a recent project that required sourcing film crews in multiple locations on short notice. Despite the tight deadlines and logistical challenges, they exceeded our expectations in every way.

Their ability to quickly assemble professional and talented crews was impressive, and their dedication to meeting our deadlines was commendable. The quality of the content produced was outstanding and played a crucial role in the success of our project.

We highly recommend Here Now Films for any production needs. Their professionalism, efficiency, and commitment to excellence make them an invaluable partner.
Response from the owner:Hey Mo, Thanks so much for such a lovely review. You guys were a pleasure to work with, loved the project and can’t wait for the next! If you ever need video production in London just give us a shout. Best, Ed
Sam Manning
Ed and Ted created a micro-documentary for us showcasing an innovative project in Cornwall, they were highly professional, fitted in seamlessly with a highly complex and fast paced day of activity and logistics, while building instant rapport with the multiple people involved in the day. In the end they produced a brilliant product for us delivering exactly to the brief, telling the story of the project with creative flare, style and depth. I'd highly recommenced them to anyone looking to create high quality, watchable content, with a company that has a journalistic and high level of attention to detail and adaptable approach to covering a story. Also great fun to work with in general from the creative planning stages through to filming.
Response from the owner:Sam thank you for such a great review. Project was epic and you guys absolutely nailed the organisation and logistics of everything. I’m glad you Love the film as much as we do! Looking forward to the next. Ed
Mathias
Highly efficient and great communication. Absolutely no issues at all working with this great team, they helped me obtain a result even better than what I imagined. I highly recommend them!
Response from the owner:Hey Mathias, huge thanks for the review, it means a lot. We’re really glad you love the grade, the film was great to work on. If you ever need post production in London just give us a shout. Ed
Nathan Lance
I had a great experience with HereNow - they worked collaboratively with us and were an immeasurably great part of bringing the vision of the project to life.
Response from the owner:Hey Nathan, thanks a lot for the review, really appreciate the kind words! It was a pleasure working with Leap Creative Agency, you guys nailed the creative and were a great creative team to work with. Can't wait for the next video.
David Tunbridge
One of the best video production companies in London. Efficient ,reliable and creatively astute. Was a pleasure working with the team
hannah fullalove
Great team, great energy, and most importantly a great end product. Ed and his team have helped me on a number of projects from events to brand films and they've always delivered above and beyond. If you're thinking of working with a video production company in London then i'd really recommend giving Here Now a call.
James Balicki
Great team to deal with right through from initial contact to execution of the project. Will be 100% using Ed and the team again!
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Our Locations

UK-Wide TV Commercial Production

London Studio

Our main production office is in London, where most of our national campaigns are developed and delivered. We’re proud to be one of the city’s leading commercial production studios — working with clients across finance, fashion, healthcare and more.

Cornwall Studio

We started in Cornwall, and still run productions from our Newquay base. It’s where we shoot for brands like Whistlefish and Heligan — and where we deliver some of our more remote and outdoor campaign work.

Bristol Studio

Our Bristol network supports fast-turnaround shoots across the South West. It’s ideal for cost-effective TVC work and for scaling regional campaigns.

TV Commercial Production Costs: What to Expect

We’re upfront with costs and transparent with where your money goes. Every commercial is different, but here’s a ballpark:

ScopeTypical Budget
Regional TV / Sky AdSmart£15,000 – £30,000
National TVC (multi-day shoot)£30,000 – £150,000
High-end / Multi-location / International£100,000+

Included in every production:

  • Creative development & scripting
  • Crew, gear & production management
  • Casting, locations & permits
  • Full post (edit, VO, grade, sound mix)
  • Clearcast approval
  • Clocking & final delivery to broadcast spec
An image of a film crew on a here now films set.
An image of a film crew on a here now films set.

Clearcast & Broadcast Compliance

No UK commercial can air without Clearcast approval. We manage the process from the very beginning — so you don’t get stuck later on.

  • Script substantiation – making sure all claims are backed by evidence
  • Pre-clearance submissions – submitting early drafts for Clearcast feedback
  • Amendments & versioning – adjusting scripts or visuals to meet compliance
  • Final approval – full approval with no last-minute surprises
  • Clocking & delivery – assigning a clock number and submitting to broadcasters

Commercial Production FAQs

Here Now Films is a UK-based production company creating cinematic TV ads for brands with something to say.

From full-scale national campaigns to lean, regional spots, we handle the entire journey, concept to clearance, script to screen. We’ve delivered broadcast-ready productions for clients across finance, fashion, lifestyle, and public good, always with a focus on story and performance.

How long does a TV commercial take to produce?

Typical turnaround is 4–6 weeks from brief to final delivery.
Need it faster? We can accelerate with pre-approved scripts or leaner production models.

What’s included in a commercial production quote?

We tailor every quote to your campaign goals, but most include:

  • Creative development & scripting
  • Crew, camera kit, and production management
  • Casting, locations & permits
  • Full post-production (edit, VO, sound, grade)
  • Clearcast approval & clocking
  • Final delivery in multiple formats (TV, digital, social)

You’ll get a clear, itemised breakdown — so you can scale up or down with full transparency.

Do you handle Clearcast Clearance

Yes, we manage the full process. That includes:

  • Clocking and broadcaster delivery
  • Script substantiation
  • Early feedback & amends
  • Final Clearcast submission

Can you adapt the ad for YouTube, Instagram, and social media?

Definitely. Most campaigns are multi-platform, so we build deliverables to match. Expect:

  • 16:9 for broadcast & YouTube
  • 1:1 or 9:16 for social (Meta, TikTok, etc.)
  • Capped or teaser edits for digital rollouts
  • VOD versions for Sky AdSmart, ITVX, All4 and more

Can we supply our own creative or script?

Yes — we’re flexible. Whether you’ve got a finished script, a rough idea, or just a problem to solve, we’ll collaborate in a way that fits your team and timeline.

What equipment do you shoot TV Commercials on?

We shoot on Netflix-approved, full-frame cinema cameras, with in-house access to lighting, sound and post gear. Because we own our kit, there are no hidden rental costs, and we’re ready to roll, fast.