30 FaceBook Video Marketing Statistics You Simply Can't Ignore (2024)
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Introduction.
I’ve heard a few people over the last few mnths dismissing FaceBook as a has been, but I just don’t see the evidence for it.
FaceBook is one of the world’s most powerful social media platforms, and in our eyes, is still a must for any video marketer.
Today, we see FaceBook as a place to share, comment and interact with others, not just consumer content. For that reason alone we see them as a major asset in any video marketers arsenal.
Editors Pick: FaceBook Video Marketing Statistics (2024).
FaceBook has over 2.9 billion monthly active users.
FaceBook users spend on average 50 minutes watching videos per day.
140 billion reels are played a day on FaceBook
Native videos get 530% more engagement n FaceBook then third party uploads.
On these stats alone you can see just how important FaceBook is as a global social media platform.
In this blog we’ll explore what we see as some of the most important video marketing statistics from Meta’s Facebook.
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
What’s In This Blog?
1. FaceBook User Demographics & Global Reach Insights. (2024)
2. FaceBook: Video Marketing Perfomance Statistics. (2024)
3. FaceBook Advertising Statistics. (2024)
4. FaceBook Shopping: Key Statistics & Insights. (2024)
5. FaceBook Artificial Intelligence (AI) Video Statistics. (2024)
6. Conclusion: Pinterest A Must For The Digital Marketer.
FaceBook User Demographics & Global Reach Insights. (2024)
1. How many people use FaceBook?
With over 2.9 billion monthly active users, FaceBook dominates in the world of social media.
Source: Statista, Facebook User Statistics
2. What percentage of people use FaceBook on mobiles?
A staggering 98.5% of Facebook users access the platform via mobile devices, emphasizing the importance of optimizing videos for smaller screens.
Source: Statista, Social Media App Usage Statistics
3. Is FaceBook good for video marketing?
Facebook users spend an average of 50 minutes per day watching videos, highlighting the platform's video-centric nature and user preference for visual content.
Source: Hootsuite, Facebook Demographics: Stats and Facts
4. How long should a FaceBook video be?
Videos under 15 seconds garner the highest engagement rates on Facebook, emphasizing the "snackable" nature of preferred content.
Source: Sprout Social, Facebook Video Marketing Statistics
5. Is live video effective on Facebook?
Facebook Live videos see 6 times higher engagement than pre-recorded content, offering an impactful tool for real-time interaction and audience participation.
Source: Hubspot, The Ultimate Guide to Facebook Live in 2023
6. Are FaceBook groups still popular?
Yes! More than 1.8 billion people interact on Facebook Groups every month: AI plays a huge role in suggesting relevant groups to users, fostering community engagement.
Source: Hootsuite Social Media Trends 2023 Report
7. How many reels are played each day on FaceBook?
Over 140 billion Reels get played every day across Facebook apps: This rapid growth of Reels usage is partly attributed to AI recommendations and optimization.
Source: Meta Investor Relations
FaceBook: Video Marketing Perfomance Statistics. (2024)
8. Do native FaceBook videos get the best engagement?
A native facebook video is a video you’ve uploaded directly to facebook, instead of using a link to a third party like YouTube. Native Facebook videos get over 530% more engagement than any other type of video.
Source: Quintly
9. Do people watch videos on FaceBook with sound?
85% of viewers watch Facebook videos without sound, implying the importance of strong visuals and on-screen captions to capture attention.
Source: Sprout Social, Facebook Video Marketing Statistics
10. Do funny videos get the best engagement on FaceBook?
Videos evoking emotions like laughter, surprise, or awe drive 34% higher brand recall, highlighting the power of emotional storytelling.
Source: Wyzowl, State of Video Marketing 2023
11. Are calls to action important on FaceBook Videos?
Videos with clear calls to action (CTAs) boost conversions by 38%, emphasizing the importance of guiding viewers towards your desired outcome.
Source: Vidyard, The State of Video Marketing 2023
12. Are FaceBook videos a good sales tool?
84% of consumers say a brand video has convinced them to make a purchase, showcasing the potent influence of video in driving sales.
Source: Wyzowl, State of Video Marketing 2023
13. Do FaceBook users watch a lot of video?
Facebook video accounts for over 17% of all traffic volume, emphasizing the importance of video content on the platform.
Source: Sixthcitymarketing, “53 Social Media Marketing Statistics for 2024”
14. How many stories are uploaded onto Meta apps each day?
Over 1 billions stories are posted onto Meta apps; WhatsApp, FaceBook, Instagram, every single day.
Source: Meta Newsroom
FaceBook Advertising Statistics. (2024)
15. What is the average click through rate on FaceBook Ads?
The average click-through rate for Facebook advertisements is just under 1%
Source: Sixthcitymarketing, “53 Social Media Marketing Statistics for 2024”
16. Are reel ads worth doing?
AI-powered Reels ads reach 697.1 million people: This signifies the potential reach of AI-driven ad formats on Facebook, even though Reels ads represent a smaller audience than Stories ads currently.
Source: Meta Investor Relations
FaceBook Shopping: Key Statistics & Insights. (2024)
17. Do people shop on FaceBook?
It’s reported that 37% of Facebook users have made a purchase on the platform in 2023.
Source: eMarketer
18. How do people shop on FaceBook?
19% of U.S. consumers start their online shopping search on Facebook, making it the top social network for product discovery.
Source: eMarketer
19. Are shopping videos popular on FaceBook?
31% of Americans regularly get their shopping inspiration from Facebook, including browsing product pages and watching shopping videos.
Source: eMarketer
20. Does FaceBook influence shopping behavior?
48% of U.S. shoppers have made a purchase based on a recommendation from a social media influencer, and Facebook is a popular platform for influencer marketing.
Source: Influencer Marketing Hub
21. Does FaceBook drive impulse purchasing?
60% of Facebook shoppers say they have made impulse purchases on the platform.
Source: Social Media Today
22. Is mobile the preferred device for shopping on FaceBook?
Over 70% of Facebook shopping happens on mobile devices.
Source: BigCommerce
23. Do people like shopping on FaceBook?
63% of Facebook shoppers are satisfied with the shopping experience on the platform.
Source: Social Media Today
24. Do people trust FaceBook?
While only 18% of Americans trust Facebook to protect their privacy and data, 53% are more likely to buy from a business they can message on Facebook, which suggests a potential disconnect between concerns and actual behavior.
Source: eMarketer
25. What are people’s main concerns with shopping on FaceBook?
72% of Facebook shoppers are concerned about receiving fake or low-quality products when purchasing on the platform.
Source: Social Media Today
26. Is shopping on FaceBook Popular?
Yes! Facebook's social commerce revenue is expected to have reached $54.5 billion in 2023, representing a 20% increase from 2022.
Source: eMarketer
FaceBook Artificial Intelligence (AI) Video Statistics. (2024)
27. Does AI increase engagement on FaceBook?
Meta has seen a 7% increase in overall time spent on Facebook due to AI recommendations.
Source: Meta Newsroom
28. Are people using AI for advertising on FaceBook?
AI powered automated bidding strategies like Target CPA and Target ROAS continue to gain traction, with 84% of Facebook advertisers utilizing them for optimal campaign performance.
Source: Hootsuite, 42 Facebook Statistics Marketers Need to Know in 2023
29. Does FaceBook use AI for recommendations?
FaceBooks new AI recommendations model led to a 15% increase in Reels watch time: This underscores the potential of AI in tailoring content recommendations for improved user engagement.
Source: Meta Newsroom
30. How many videos does FaceBook moderate using AI?
Facebook uses AI to automatically flag and remove 5,057,300 pieces of content in the first half of 2022: This shows the scale of AI's role in content moderation and maintaining a safe platform environment.
Source: Facebook Transparency Center
That’s it with the stats, now for the final bit of the article!
Conclusion: FaceBook Is A Must For The Digital Marketer In 2024.
FaceBook is still one of your best allies in community building, lead generation and increasing your engagement.
We like to think of the platform as the community hall/message board. It’s not the coolet space in the world but it’s purpose and utility outweighs the downsides.
Today, we see FaceBook as one of the main platforms we’ll be investing time into as we experiment with the best ways of getting our clients results.
Thanks for reading our blog on the top FaceBook video marketing statistics for 2024, we hope it’s been a good read.
If you’re interested in reading more video marketing statistics, just check out our blog!
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