Film crew hire / Case studiesCrew hire case study
GMR Marketing
34 days in France across both Games: the crew, the kit and an editor on site, turning out Xfinity’s athlete films every day at Team USA House.
Paris, Paralympic Games, 2024.
GMR Marketing, part of Omnicom, one of the world’s biggest advertising holding companies, built a small studio for Xfinity inside Team USA House: an athlete sits down, plays a 60-second game of questions, and goes. We organised the crew and the kit to run it, and stayed for both Games: 34 days in France, shooting and cutting every day, with an editor on site so the films went out while the Games were still on. Most of Team USA’s biggest names sat on that sofa, the sprinters included.
01The brief
Two cameras, sound, light and an editor.
GMR’s must-haves: two camera operators with kit, an audio tech, an editor, and lighting for the space. We put the whole unit together and kept it running for both Games.
The set was a sofa in a credentialed content studio inside Team USA House, away from the public House. GMR supplied the motion graphics: the intros, lower thirds, question cards, timer and outro.
02The camera plan
Five angles, two of them ours.
- A and BOur two crewed Sony FX6s.
- Built inThree more cameras fixed into the set by GMR. Our crew pulled their cards.
- AnglesA centre wide, a side mid, a high front wide, a high back wide, and a side wide for the seating area.
- BackupsAn FX3 and a Blackmagic Pocket 6K.
- SoundA lav into A camera and a boom to a separate recorder, with timecode.
03The two Games
34 days in France, in two stints.
- Olympics · 24 July to 13 August 2024Through the tunnel, and inAcross on the 24th, load-in and recce on the 25th, first shoot on the 26th, then shooting and editing every day of the Games. The crew stayed on to cover two extra days at the end, and the last Olympic edit went to GMR on 16 August.
- Paralympics · 26 August to 8 September 2024Back for the second GamesTravel on the 26th, load-in on the 27th, and shooting every day to 8 September. The last Paralympic edit went over on the 12th.
04The edit
Cut in Paris, every day.
- Every dayWe shot and edited every day of both Games. GMR’s own write-up puts the turnaround at hours from a medal moment to a finished film.
- DeliveryFootage to GMR through LucidLink, with Frame.io for review.
- ExtrasTen more films than the original scope, TikTok cut-downs, and a wrap-up film at the end.
- The crewUK-based throughout, travelling with the kit by van through the tunnel.
05Where it ran
Xfinity’s Instagram, in the millions.
- ViewsThe films ran on Xfinity’s Instagram, and each one drew views in the millions.
- Engagement5.4 million engagements on Instagram, by GMR’s published figures: 34 times the social value of Xfinity’s previous Instagram campaign.
- Athletes64 Team USA athletes on the campaign, up from 16, by GMR’s count.
- RecognitionShortlisted for the Adweek Experiential Awards 2025.
GMR’s own write-up of the campaign: Redefining the Athlete Interview.
Crew hire
Want to book something like this?
Tell us what you’re shooting, where and when, in the UK or abroad. Our team reads every brief within 2 working hours.
- 10% + 2% on everything we book
- Crew paid their full day rate
- 50% by card at booking, 50% on the final rushes
How our rates work · Or call 07412 543822
In numbers
- 34days in France across both Games, travel included
- Dailyfilms shot, cut and delivered through both Games
- 5.4MInstagram engagements, by GMR’s published figures
- 64Team USA athletes on the campaign, by GMR’s count
Questions
Crewing an event abroad
Can you take a UK crew abroad for a long event?
Yes. For GMR Marketing at Paris 2024 our crew travelled with the kit by van through the tunnel and spent 34 days in France across the Olympic and Paralympic Games, shooting every day.
Can you edit on site?
Yes. On the GMR job our editor cut on site in Paris every day of both Games, with footage shared through LucidLink and Frame.io, and a wrap-up film at the end.
Do you work with the big agency groups?
Yes. GMR Marketing, part of Omnicom, booked us to organise the crew and kit for Xfinity’s athlete studio at Team USA House through the Paris 2024 Olympic and Paralympic Games.
Book a crew like this.
Tell us where, when and for how long. Our team reads every brief within 2 working hours. Or call us on 07412 543822.
Tell us about the shoot
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