Film crew hire/New York/1st AC

Hire a 1st AC (focus puller) in New York. Sharp on the eyes, even wide open.

1st ACs (first assistant camera, or focus pullers) for commercials, brand films and drama across New York. They prep the camera at the rental house, keep every shot sharp, and run the camera department so the DP can light. From $700 a day, paid to the 1st AC in full.

  • 54 five-star Google reviews
  • 2 hrs for our team to read your brief, in working hours
  • 10 hrs a New York crew day, plus a meal break
  • 500+ productions, filmed in sixteen countries
A hand turning the focus ring on a cine zoom lens
A wireless follow-focus motor on a cinema lens
A cine zoom lens with its focus and zoom marks, on a camera rig
A camera team crouched round a cinema camera on a rooftop
A camera crew around a 35mm film camera, one on the eyepiece, one at the lens

Photos: ShareGrid, Voice + Video, Johannes Blenke and Here Now Films

The role

What a 1st AC does on your shoot

A 1st AC, or focus puller, keeps the picture sharp while the camera, the cast or both are moving. They measure distances, set marks at rehearsal and pull focus live on a wireless follow-focus, beside the camera or at a monitor. They also build the camera, change lenses and keep it running from call to wrap.

A large sensor and a fast lens make focus very shallow: on a close-up wide open on an Alexa Mini LF it can be a couple of centimetres. That’s why a commercial or a brand film needs a 1st AC, and a two-camera interview usually doesn’t.

In New York the job starts the day before, at camera prep: the 1st AC checks every lens, body and cable out of one of the rental houses in Manhattan, Brooklyn and Long Island City, so nothing is missing at call.

  • Sharp where it matters. Eyes, hands and product, held through every move and every take.
  • A camera that works. Checked out at prep, built and tested at call; lenses cleaned, changed and logged.
  • Fewer takes lost. Marks at rehearsal, and a quiet word to the DP if a move won’t hold focus.
  • The DP’s right hand. Runs the camera team, so the DP can watch the light.

What’s included

What the day rate covers

In the day rate

  • A 10-hour day, plus a meal break
  • Pulling focus on every take, live
  • Building, testing and maintaining the camera
  • Lens changes, cleaning and the lens log
  • Marks and measurements at rehearsal
  • Running the camera team: 2nd AC, DIT and video

On top, each on its own line

  • Our 10% booking fee, on the whole quote
  • Payroll and insurance for the job, at cost
  • A prep day at the rental house, if the package needs one
  • Their own focus kit, if it’s not in the camera package
  • Travel outside the five boroughs, and any cars or vans, at cost

How our rates work, and the two ways to book: crew rates in New York.

Two ways to book

Crew hire or full production: who’s the producer of record?

One question sets the price: who’s the producer of record? Book a 1st AC for your own camera team, or have us take the production on.

Crew hire

You run the shoot.

10% booking fee, on everything we book for you: crew, kit and travel. Payroll and insurance at cost, on their own line.

We do

  • Find, book and brief the New York crew
  • Every crew member employed for the job: payroll, workers’ compensation and COIs
  • Book kit, vans and travel too, if you want them
  • Send the full price, in dollars, before anything is booked
  • One person to call all day

You do

  • Run the shoot, or your producer does
  • The plan, the schedule and the call sheet
  • The location, its COI and any Mayor’s Office permit
  • Responsibility for the production: you’re the producer of record

Payroll and insurance are their own line on the quote, at cost: payroll for each crew member, the insurance they need for the job, New York workers’ compensation included, and the certificates of insurance your location asks for.

Full production

We’re the producer of record.

From $20,000 for a New York production; most land between that and $75,000. One quote, in dollars, every line shown.

We do

  • Our producer plans it with you and runs the job
  • Locations, permits, kit, studio and travel, booked in the production’s name
  • The production’s insurance, the COIs and the Mayor’s Office permit
  • One quote and one contract with us, wherever you’re based

You do

  • The creative calls
  • Signing off the plan and the budget

The production’s insurance, the crew’s payroll and any permits are lines in the quote, so you see each one before you sign.

Not sure which you need? If your own producer or director will run the day, it’s crew hire. If you want us to take the production on, it’s a full production quote.

On the day

A day with a 1st AC, call to wrap

A commercial on an ARRI Alexa Mini LF with cine primes, in a Brooklyn brownstone: a kitchen scene, then a walk down the stoop to the sidewalk, on a film permit. Times are an example; the call sheet sets the real ones.

  • 07:00 Camera build In the hallway on the parlour floor: lenses checked, follow-focus calibrated, monitors and video transmitter paired. The package came out of prep the day before.
  • 08:00 Rehearsal The actor walks the move round the kitchen island. Marks on the floor protection, distances measured, focus points set.
  • 08:45 Rolling Pulling focus live as the actor walks towards a long lens, wide open. A word to the DP if a take was soft.
  • 10:30 Lens change A 35mm to a 75mm for the close-up: changed, cleaned and logged in under two minutes.
  • 13:00 Meal break Batteries on charge, filters cleaned, and a look at the afternoon’s set-ups.
  • 14:00 The stoop Camera on a dolly on the sidewalk, as the permit allows. Focus pulled by wireless from a monitor as the actor comes down the steps.
  • 17:30 Wrap Camera packed for the return to the rental house; the lens log and camera report handed to the 2nd AC.

Which kind

Which camera assistant do you need?

The camera department in order, and when each is worth booking.

1st AC Focus, the camera and the lenses From $700 a day

Pulls focus, builds and runs the camera, and leads the camera team, from prep at the rental house to the return.

Best for commercials, brand films and drama on large-sensor cameras with cine lenses.

Remote focus puller From a monitor, off the camera From $700 a day

Pulls focus by wireless from a monitor when the camera is on a crane, a car, a Steadicam or a gimbal.

Best for moving shots where nobody can stand beside the camera.

Union 1st AC On a signatory commercial Scale $1,098

Engaged at IATSE/AICP scale for a 10-hour call, with fringes and payroll on top.

Best for commercials that need a union camera team.

2nd AC Slate, cards and reports From $550 a day

Slates every take, changes cards and keeps the camera report. See 2nd ACs in New York.

Best alongside a 1st AC on any shoot with more than one camera, or on film.

Do you need one at all? Interviews and simple shoots Often not

A two-camera interview on Sony FX6s at a sensible stop, with the guest sitting still, holds focus without a 1st AC.

Book one when the lens is fast, the shot moves, or the picture is the point.

What it’s for

What people book a 1st AC for in New York

Commercials in cyc studios

Large-sensor cameras and fast primes in studios in Long Island City and Brooklyn, where a soft take is a lost take.

Overseas productions

A visiting DP who needs a New York 1st AC to check the package out of a rental house the day before. See filming in New York from abroad.

Brand films in brownstones and lofts

Moving shots in tight rooms, with focus pulled from a monitor in the next room.

Car and tracking shots

Focus pulled by wireless from a tracking vehicle, on a permit that lists every vehicle.

Film shoots

16mm and 35mm packages, with a 2nd AC beside the 1st AC loading the magazines.

Recent work

How we crew a 1st AC in New York

Our work · Upper East Side, New York · September 2026

Nevis × Focus, an announcement film

One afternoon in a panelled library on the Upper East Side, for Nevis and Focus Financial Partners: three half-hour interviews with Mark Swan, Adam Birenbaum and Justin Ferri, then the room reset for a three-way conversation on five cameras. The library came empty, so everything on screen was brought in. A New York crew shot it twelve days after the first email, and our own team cut it, five cuts in eight days, then graded and mixed it.

How we crew it · New York

A prep day, then the shoot

On anything with cine lenses we book the 1st AC for camera prep the day before. They check the package out of the rental house, body, lenses, follow-focus, monitors and cables, and build it so it’s ready at call. On our New York jobs an ARRI Alexa Mini LF package ran about $2,000 a day (checked October 2026): the prep day is what stops a missing cable costing an hour of it.

How we crew it · New York

Focus on the move, on a permit

A car shot or a dolly move on a New York street needs a film permit from the Mayor’s Office, with every vehicle listed and the permit processed 48 to 72 business hours ahead. The 1st AC pulls focus by wireless from the tracking vehicle or a monitor on the sidewalk. On a full production we apply; on a crew hire the permit is yours, and we tell you what goes on it.

Before you book

Things to know

The day

  • 10 hours, plus a meal break.
  • Any overtime is agreed with you before it happens.
  • Camera prep at the rental house is quoted separately.

Kit

  • The camera package comes from a rental house or the DP; the 1st AC checks it out, usually on a prep day.
  • New York rental houses in Manhattan, Brooklyn and Long Island City.
  • On our New York jobs, ARRI Alexa Mini LF packages ran about $2,000 a day each.
  • Wireless follow-focus and monitors are usually in the package. If not, theirs goes on the quote.

Paying and changes

  • Nothing to pay until you confirm the 1st AC.
  • 50% when you book, 50% on receipt of the final rushes.
  • Every line on the quote: day rate, booking fee, payroll and insurance, kit, travel.
  • Cancellation terms are on every quote.

Employment and insurance

  • Every 1st AC we book is employed for the job, on payroll, with New York workers’ compensation.
  • Certificates of insurance (COIs) for your location or permit, naming whoever needs naming, on request.
  • On a crew hire the location, its COI, the permit and your own general liability stay with you. When we’re the producer of record, the production carries them.
  • In New York, Here Now Films books its crews through established New York production companies, so every crew member is employed, on payroll and fully insured for the job.

$700 a day

Union scale in New York: $1,098 a day for a 1st AC, before fringes.

Day rate, 10 hours$700
Booking fee, 10%$70
One day, before payroll, kit and travel$770

Every 1st AC we book in New York is employed and insured for the job. Payroll and insurance are their own line on the quote. What that covers

You won’t pay anything until you confirm the 1st AC.

  • Every crew member employed and insured for the job
  • 50% at booking, 50% on the final rushes
  • Our team reads every brief within 2 working hours

Or call us on +44 7412 543822.

Reviews

What clients say about our crews

Straight from our Google Business Profile.

Top rated
Here Now Films5.0
Based on 54 reviews
Josh Morris
The team at Here Now are exceptional. I've worked with them on a number of projects now and the quality is always outstanding, they are also just an absolute pleasure to work with! They offer creativity, passion and a level of professionalism I've rarely had with other businesses. I'd highly recommend Ed and the team to anyone as their first call for top-tier video production.
Response from the owner:Josh, thanks so much for such a lovely review. It was brilliant working with you and the team, thanks again for having us onboard. We're here when you need us! Ed
Samuel Rollier
Working with the Here Now team on a customer story for Miro in London was an absolute pleasure. They were professional, creative, hyper collaborative, and made the whole process smooth from start to finish. We’re super happy with the result and will definitely be working with them again in the near future!
Response from the owner:Thanks so much for the review Sam and for working with us on the production. You and the whole of the Miro team were great. If you ever need video production in the UK you know where to find us! Till next time.
Simon Hadley
It was a pleasure collaborating with the team at Here Now Films (Ed, Meg, and Ted). They created two videos for our drug and alcohol charity, WithYou in Cornwall, highlighting the recovery journeys of our clients and showcasing the outstanding work our staff does every day. They approached the filming process with sensitivity and empathy, helping our clients and staff feel at ease throughout the shoot. We are thrilled with the final results of both films and would gladly work with the team again in the future.
Response from the owner:Thanks so much Simon. If you ever need another brand film or any thing else, we're here to help. It was a joy working with you guys.
Maxie Harrington
The Here Now Films team helped us conduct a remote shoot in London, from San Francisco. The team made the process as smooth as possible and were an absolute pleasure to work with. I highly recommend their services!
Response from the owner:Thanks so much Maxie! If you ever need a video production company in London, we’re here. Looking forward to the next one.
Victor Cooper
Great team to work with. Helped us with a documentary project. Added helpful creative direction. Met all deadlines. Recommend.
Response from the owner:Thank you so much Victor, it was a pleasure working with you on the recent production. Until the next one!
Colin Eldridge
Great team, allowed us a lot of flexibility in planning our video production around a group of international executives with limited available time, incredibly adaptable with us during post production and series of SME based reviews and live edits.
Response from the owner:Hey Colin, it was a pleasure working with you on these videos. If you ever need us again, just give us a shout.
Robert James
Here Now are professional, creative and a pleasure to work with. The team are well organised, easy to communicate with and delivered an excellent result. Highly recommended.
Response from the owner:Hey Rob, Thanks you so much for the kind words and a huge thanks again for workign with us on the production. If you ever need a film crew in London or any other video production support, just give us a shout! Best, Ed
Matt Dunstan
Here Now Films is always my first call when filming internationally in the UK. This was my second time working with them, and once again, they delivered above and beyond. On our most recent trip, they supported us a phenomenal key production assistant throughout the UK and a great DP in Manchester (a new city for us). They matched the exact camera and lighting kit I use back in the States keeping things consistent for our brand. What really stood out this time was the support from our key PA. He personally ushered me and my U.S.-based DP to every single shoot location throughout the week, and even drove me from London to Manchester. Always on time, if not early, and an excellent driver. I’ve always been uncomfortable driving on the opposite side of the road when traveling internationally, so that accommodation made a huge difference. The first time we worked together in London, they provided a full crew and both shoots ran flawlessly. Communication is always smooth, the team is kind, professional, and incredibly easy to work with. Most importantly, our clients are always happy when they’re involved. Looking forward to many more future projects together. Here Now is truly a go-to partner in the UK!
Response from the owner:Hey Matt, Thanks so much for the kind words. Honestly blown away by the above. If you ever need film crew support or video production assistance across London or the rest of the UK, we're here to help. Hope you and the team have a great end to the year in the USA! Best, Ed
Will Harris
These guys are fab and we will keep working with them in the future
Response from the owner:Thanks a lot Will, next time you need a TV Commercial we’ve got you covered.
Joe Devine
I worked with a crew of four people from Here Now Films for a pilot project. Morgan, the organiser, was very proficient and quick to respond to communications. We met for the first time on the day with a bit of a hazy plan for a tricky shoot, but the crew took it all in their step and the final product was great. Would recommend.
Response from the owner:Thanks so much for the kind words Joe, it was a pleasure working on this with you. If you need us again, we’d be stoked to jump in and help.
A camera assistant crouched by a low camera rig as a runner passes on a cliff path

Book a 1st AC in New York.

Tell us the date, the camera and lenses, the rental house, and what moves. Our team reads every brief within 2 working hours. Or call us on +44 7412 543822.

Check availability

The whole crew

Every role in New York, booked the same way

One brief, one quote in dollars, every role on its own line. Our day rates in New York, paid to the crew member in full:

Production 06

Camera 07

Data and playback 02

Lighting and grip 03

Sound 01

Hair, make-up and costume 02

Art department 02

Post-production 01

How our rates work: crew rates in New York. Or start from a set-up: interview crews and units in New York.

Questions

Hiring a 1st AC in New York: questions

How much does a 1st AC cost in New York?

Our 1st ACs in New York start at $700 for a 10-hour day, and the 1st AC is paid all of it. Union scale for a 1st AC under the IATSE/AICP commercial agreement is $1,098 a day, before fringes. On top goes our 10% booking fee, so one day comes to $770, before payroll and insurance (at cost, on the quote), kit and travel. A prep day at the rental house is quoted separately.

Who employs the crew, and are they insured?

Every crew member we book in New York is employed for the job and fully insured: payroll, New York workers’ compensation, and certificates of insurance for your location or permit. Payroll and insurance show as their own line on the quote, at cost. On a crew hire, the location, its COI and the permit stay with you, because you’re the producer of record. If you’d rather we were, it’s quoted as a full production.

Is a focus puller the same as a 1st AC?

Yes: a focus puller and a 1st AC (first assistant camera) are the same job. New York, and the US generally, says 1st AC; Britain says focus puller. The second assistant camera is the 2nd AC, which Britain calls the clapper loader. On a New York call sheet you’ll see 1st AC and 2nd AC, and union scale is set for each of them separately.

Do I need a 1st AC for an interview?

Usually not. A two-camera interview at a sensible stop, with the guest sitting still, holds focus on its own, and the camera operator can manage it. Book a 1st AC for fast lenses, moving shots, a large-sensor cinema camera, or anything you can’t shoot twice. On a fireside chat with a DP and three cameras, a 1st AC can earn their day keeping all of them prepped and powered.

Where does a New York 1st AC prep the camera?

At the rental house, usually the day before the shoot. New York has rental houses in Manhattan, Brooklyn and Long Island City, and the 1st AC checks the whole package out there: body, lenses, follow-focus, monitors, cables and media. The prep day goes on the quote. A first rental from a big house can mean a credit application and a certificate of insurance for the hired-in kit, so allow time for the paperwork.

Are your New York crews union or non-union?

Non-union by default, on corporate, branded and documentary work. If your production is signatory to a union agreement, or you need union crew for a commercial, we quote at scale: the IATSE/AICP commercial agreement for camera and make-up, Local 52 for grip, electric and sound, USA 829 for the art department, and the DGA for directors and ADs. Scale is wages only: fringes and payroll go on top.

How far ahead should I book a 1st AC in New York?

Our team reads every brief within 2 working hours and comes back with a 1st AC and a price. Our latest New York shoot, Nevis × Focus, was filmed twelve days after the first email. Then allow for the prep day, and for the permit the shot needs: the Film Office processes most permits 48 to 72 business hours before the shoot, and Times Square takes seven business days.

From$700 a day