Client: Miro – Genre: Customer Story – Location: City of London – Delivered: July 2026
Miro × Endava
A customer story for Miro, filmed inside Endava’s London headquarters: three board-level interviews, two shoot days, and one idea that made an AI methodology watchable.
In February 2026, Miro — the AI Innovation Workspace used by more than 100 million people — announced a partnership with Endava, the NYSE-listed engineering company of almost 12,000 people that had rebuilt its entire delivery model around AI. The model is called Dava.Flow™, and Miro sits inside it as the context engine: the place where the thinking of a global engineering business actually lives.
The same day the partnership went out, Miro’s brand team wrote to us. They were looking for a new production partner for their customer stories, they’d found our work through the site, and they had a film to make: the Endava story, shot at Endava’s offices in London, for an audience of the technology leaders both companies sell to. First call the following Tuesday. Crew loading in at 125 Old Broad Street thirty days after that first email.
01. The brief
Two brands,
one believable film
The ask was one film, two to three minutes, for a C-suite audience: tell the story of how Endava rebuilt its engagement model around AI, with Miro as the platform underneath it. The catch is that Dava.Flow™ is genuinely complex — a governed, continuous loop of four phases, running across a company with around sixty delivery centres. A film that explains all of that stops being a film and becomes a webinar.
There was a second, structural challenge that anyone commissioning a customer story will recognise: two brands in one edit. Miro commissioning, Endava featured, Endava’s own in-house creative studio in the room, and both review chains holding sign-off. The film had to work as proof for Miro and as a story Endava would be proud to publish under its own name — without ever reading as an advert for either.
02 — What we did
One click,
instead of a framework
This is a documentary-style customer story: real contributors, unscripted interviews, filmed where the work actually happens. Press play above and notice what the film never does: it never names the methodology’s four phases. That restraint is the decision the whole film hangs on.
A) Open on the threat, not the product
The film’s first minute belongs to Matt Cloke, Endava’s Chief Technology Officer, saying the quiet part on camera: when ChatGPT launched, every conversation he had came round to whether Endava was about to go out of business. His answer — stick your head in the sand, or “run towards the lights” — is the whole story in one line. That level of candour from the CTO of a listed company is what the documentary method is for. The film earns its audience inside twenty seconds because it starts where every technology leader’s own anxiety lives, not with a product.
B) One click instead of four phases
Dava.Flow is a governed loop of four phases, and the film declines to explain any of them. Instead it pivots on a single demonstrable beat: a client conversation — a transcript, coffee-meeting notes, diagrams, documents — moved in one click through an AI sidekick straight into the development environment. Wes Fagan walks the film through it and lands the line himself: “oh, okay — we’re doing something completely different today.” The close is the same idea at partnership scale: feedback to Miro on a Monday, the feature live by Thursday. One moment the viewer can watch does the work four phase names never could.
C) Two days at 125 Old Broad Street
Both shoot days ran inside Endava’s headquarters in the City of London — working floors, real teams, no studio. Directed interviews with three members of Endava’s leadership: Wes Fagan, Matt Cloke, and Rob Machin (Chief People and Locations Officer), alongside observational footage of teams working on the boards the methodology runs on.
The production held under pressure, too. The night before day two, one of the two scheduled interviews fell out of the diary. This happens on corporate shoots more often than anyone admits, and it’s where a production either holds or doesn’t. By the 8am huddle on site, Endava had put forward a third senior contributor, we’d rebuilt the running order around him, and the crew wrapped early. The finished film has a voice it didn’t have on the call sheet, and the delivery plan never moved.
The edit ran as one working space rather than a review queue. Miro’s team wrote a paper edit — their preferred structure, in their words — which we cut against and then improved where the footage argued otherwise. We built two structural versions of the product sequence, a longer and a shorter walkthrough, and the decision was made by watching them side by side. And because Dava.Flow lives on real Miro boards, the product footage came from the boards themselves, with Miro’s creative team layering cursor movement and AI pointers into the final sequence, and their motion system — type, lower thirds, bumpers — carried through our edit so the film sits natively in their brand.
03 — The results
Published by the client,
on the client’s channels
The truest measure of a customer story is where it ends up. At near-final, the film went to Endava’s executive stakeholders and came back clean — the partnership lead’s review, in full: no notes. Endava’s incoming Head of Brand reviewed it in the same thread. Miro then published the film on their own YouTube channel and ran the story on miro.com — which is exactly where a customer story is supposed to live. It isn’t a showreel piece made for our site. It’s a working commercial asset, in front of the audience both companies built it for, carrying two brands that both signed their names to it.
30 days
First email to first shoot day
2 shoots
Four C-suite interviews, wrapped by early afternoon
3 Interviews
Chief Design Officer · Chief Technology Officer · Chief People and Locations Officer
Commissioned by
Director
Ed Smit
Director of Photography
Nick Wilding
Gaffer
Will Knight
Lighting Assist
Mats Kastellet
Sound
George Phillip Blake
Edit
James Varley – Samuel Davies
Production Company
Delivered
July 2026 · Published by Miro on YouTube and miro.com
Location
Endava HQ, 125 Old Broad Street, City of London · Two shoot days · 19 & 31 March 2026
Featuring
Contributors
Wes Fagan (Chief Design Officer & SVP of Strategy) · Matt Cloke (Chief Technology Officer) · Rob Machin (Chief People and Locations Officer)