Film crew hire/Oxford/2nd AD

Hire a 2nd AD in Oxford. A 2nd AD writes the call sheet and gets the cast and background artists to set on time.

People book a 2nd AD in Oxford for college halls, labs at the Science Park and Harwell, and shoots on the street. A 2nd AD works on adverts, drama, music videos and brand films. They write the call sheet, move the cast through make-up and costume, run the background artists and keep a street or a college quad workable round the unit. Our 2nd AD day rate starts at £355, and the 2nd AD gets all of it.

  • 54 five-star Google reviews
  • 2 hrs for our team to read your brief, in working hours
  • £10m employers’ liability on every crew member we book
  • 2,800+ freelance crew on our books, across the UK
A contributor seated for an interview in a loft studio, a lamp and tall windows behind her
A slate held up in front of an actor on a dressed set before a take
A busy warehouse set with crew, monitors and lights
A young crew gathered round a sheet of paper, reading the plan for the day
The Bridge of Sighs over New College Lane in Oxford, the lane wet after rain

Photos: Here Now Films, Mike Bautista, Jakob Owens, Tri Vo and Tim Wildsmith

The role

What a 2nd AD does on your shoot

The 2nd AD (second assistant director) works to the 1st AD, who runs the set and the schedule. The 2nd looks after everything that feeds the set. That includes the call sheet, the cast’s movements through hair, make-up and costume, the background artists and the paperwork. When the 1st calls for the next actor, the 2nd already has them ready.

On a small brand film there’s often no AD team at all, and the producer runs the floor. Book one when there’s a cast, background artists, a tight schedule, or a street full of people who didn’t ask to be in an advert. We book a 2nd AD who lives in or near Oxford first, and the rest of the AD team too. If nobody local is free, or the shoot needs more people, we bring crew from London. We add the travel to the quote before anything is booked.

  • The 2nd AD gets the call sheet right. It has the call times, locations, contacts, the nearest station and the nearest A&E, and it goes out the night before.
  • The cast are where they should be. They go through make-up and costume and onto set on time, in the right order.
  • The 2nd AD runs the background. Extras are signed in, checked, briefed and placed.
  • The street keeps moving. The pavements stay clear, residents are told in advance and passers-by are asked politely to wait.

What’s included

What the day rate covers

In the day rate

  • An 11-hour day, including an hour for lunch
  • The call sheet and the next day’s schedule
  • The cast’s day, including pick-ups, make-up, costume and set
  • Signing in and placing background artists
  • Releases and the progress report
  • Running the unit base on the radio

On top, each on its own line

  • Our 10% booking fee and 2% insurance, on the whole quote
  • Prep days for scheduling and call sheets
  • A 3rd AD or floor runners, for a big cast or a busy street
  • Travel from London or outside Oxford, and mileage, parking and the Zero Emission Zone charge where the day needs them, at cost

Read how our rates work and the two ways to book in crew rates in Oxford.

Two ways to book

Crew hire or full production

The price depends on who is the producer of record. That’s the company responsible for the shoot. You can book an AD for your own shoot, or ask us to run the whole production.

Crew hire

You run the shoot.

10% + 2% booking fee and insurance on everything we book for you, including crew, kit and travel.

We do

  • Find, book and brief the crew, and pay them
  • Book kit, travel and hotels too, if you want them
  • Send the full price before anything is booked
  • One person to call all day
  • Employers’ liability for the crew we book, and insurance on kit we hire in

You do

  • Run the shoot, or your producer does
  • The plan, the schedule and the call sheet
  • The location, its permission and its public liability
  • You’re the producer of record, so the production is your responsibility

The 2% covers employers’ liability for every crew member we book and the kit we hire in for you. It doesn’t cover anything else on the shoot. A large kit rental may need extra insurance, which goes on the quote as its own line.

Full production

We’re the producer of record.

15% + 5% production fee, plus insurance and contingency, on the whole production budget. We quote it as a production.

We do

  • Our producer plans it with you and runs the day
  • Locations, permits, kit, studio, travel and hotels, booked and paid in our name
  • Insurance for the whole shoot, public liability included, plus the risk assessment and the call sheet
  • One contract and one invoice, so overseas teams need no UK company

You do

  • The creative calls
  • Signing off the plan and the budget

The 5% pays for our production insurance across the whole shoot, including £10m public liability, and the contingency.

If your own producer or director will run the day, book crew hire. If you want us to run the production, ask for a full production quote.

On the day

An example day with a 2nd AD

An advert on Broad Street with six cast and 12 background artists. With the crew, that’s no more than 40 people, so Oxfordshire County Council counts it as a medium production and had two months’ notice. The times are an example. The call sheet sets the real ones.

  • 05:30 Cast arrive The 2nd AD signs the cast in and sends them to hair, make-up and costume in the order of their first scenes.
  • 07:00 Crew call The 2nd AD briefs the changes to the call sheet, hands out the radios and opens the unit base. The unit’s vans park outside the Zero Emission Zone, so there’s no daily charge.
  • 07:45 Background Twelve background artists are signed in and their costume is checked. The 2nd AD briefs them and keeps them off the pavement until they’re called.
  • 08:30 First set-up The 2nd AD walks the cast to set as the 1st AD calls them, with the next actor already in the chair. The pavement stays open for people walking through.
  • 12:30 Lunch Lunch is called on time. Cast and crew eat in turn, so the afternoon starts on time.
  • 14:00 The afternoon The 2nd AD tracks progress against the schedule and the permit’s hours, and warns the 1st early if anything is running long.
  • 19:00 Wrap Cast and background are signed out and their times logged. Broad Street is handed back, and tomorrow’s call sheet is out by nine.

We checked this in November 2026. Fees and rules change, and this page isn’t the official source. For the latest, check with Oxfordshire County Council.

The AD team

Types of AD we book

The assistant directors work as a team. Each type below says who does what, and when each is worth booking.

1st AD Runs the set and the schedule Quoted on the brief

A 1st AD breaks down the script, builds the schedule and runs the floor on the day. They decide when to turn over and when to move on.

Good for drama, adverts and anything with a cast and a tight day.

2nd AD The call sheet, the cast and the base Card £355–448

A 2nd AD feeds the set from the unit base. They look after the call sheets, the cast, the background and the paperwork.

Good alongside a 1st AD on any shoot with a cast.

3rd AD On the floor with the 1st Quoted on the brief

A 3rd AD places the background, holds the public and relays the 1st AD’s calls on the floor.

Good for big units and busy places in Oxford, such as Broad Street, the High or the Covered Market.

Floor runner An extra pair of hands for the ADs £245 a day

A floor runner runs messages, people and kit for the AD team. See runners in Oxford.

Good for any shoot with background artists, where the ADs need an extra pair of hands.

A producer on the floor Small crews, no cast From £450 a day

On an interview or a corporate shoot, the producer runs the floor. See producers in Oxford.

Good for interview and corporate shoots, when there’s no cast to move.

What it’s for

What people book a 2nd AD for in Oxford

Brand films and adverts on the street

Adverts and brand films with a cast use Broad Street, the High and the Covered Market. Oxfordshire County Council handles filming on streets and pavements.

Conferences and events at college venues

Crews film the talks and record interviews between the sessions. Keble is one of the colleges that takes location filming. On a big event, a 2nd AD keeps the speakers moving between the stage and the camera.

Founder films for spin-outs and biotech

Spin-outs and biotech companies work at the Oxford Science Park, Begbroke and Harwell Campus. When their brand films use actors, a 2nd AD looks after the cast.

Heritage locations out of town

Brand films go out to Blenheim Palace at Woodstock and the edge of the Cotswolds, with the owner’s permission.

University and research films

When films in the University’s labs, lecture theatres and libraries put students and staff on camera, the 2nd AD signs them in and places them.

Recent work

AD teams on our jobs, and how we size one for Oxford

A film unit in hi-vis spread along a misty clifftop

Full production · The Lizard, Cornwall · June 2026

An AD team along a mile of cliff path

Our 35mm shoot on the Lizard for Cohere’s AI for Empowerment ran with a 1st AD. The unit was strung out along a mile of cliff path with no phone signal, and ran on twelve walkie-talkies. The call was at 07:00 in the fog, and wrap came fourteen hours later. There was no 2nd AD on that call sheet. When there’s a cast and a street of background artists, a 2nd AD takes that work off the 1st.

How we crew it · Oxford

An AD team sized to the cast, and the street

A cast of two needs a producer on the floor. A cast of six with background needs a 1st and a 2nd AD, and a crowd needs a 3rd and floor runners. Oxford adds the street and the colleges. Filming on the street needs Oxfordshire County Council’s permission, and each college decides for itself on its own quads. Someone has to keep the pavement open and the public moving while the unit works. That’s the AD team’s job, so we size it to the call sheet and the place. We start with ADs who live in or near Oxford, and bring the rest from London.

Before you book

Things to know

The day

  • The day is 11 hours, including an hour for lunch.
  • Overtime is paid at card rates, and we agree it with you before it happens.
  • Prep days for scheduling are quoted separately.

Cast, background and the street

  • Background artists come through an agency or your own casting. The 2nd AD runs them on the day.
  • Everyone on camera signs a release before they leave.
  • If there are children in the cast, tell us in the brief, so the 2nd AD can plan their hours and who looks after them.
  • Filming on the street needs Oxfordshire County Council’s permission. A medium production, 11 to 40 crew, cast and extras, needs two months’ notice, and the county asks for at least £10m public liability. We checked this in November 2026. Fees and rules change, and this page isn’t the official source. For the latest, check with Oxfordshire County Council.

Paying and changes

  • You pay nothing until you confirm the 2nd AD.
  • We take 50% by card when you book and 50% when you receive the final rushes.
  • The quote shows every line, including the day rate, booking fee, kit and travel.
  • Cancellation terms are on every quote.

What our insurance covers

  • Our insurance covers employers’ liability for the 2nd AD we book, up to £10m.
  • Kit we hire in for you is insured. A large kit rental may need extra insurance, as its own line on the quote.
  • On a crew hire, it doesn’t cover anything else. Public liability, the location and your own kit stay with you, and your venue will want to see your certificate. When we’re the producer of record, our policy covers the shoot.

£355 a day

APA/Bectu card: £355–448 a day for a 2nd AD.

Day rate, 11 hours£355
Booking fee, 10%£35.50
Insurance, 2%£7.10
One day, before travel£397.60 + VAT

The 2% covers employers’ liability for the 2nd AD we book and the kit we hire in. What it covers

You won’t pay anything until you confirm the 2nd AD.

  • 50% by card at booking, 50% on the final rushes
  • Our team reads every brief within 2 working hours
  • Every line on the quote before anything is booked

Or call us on 07412 543822.

Reviews

What clients say about our crews

These reviews come from our Google Business Profile.

Top rated
Here Now Films5.0
Based on 54 reviews
Josh Morris
The team at Here Now are exceptional. I've worked with them on a number of projects now and the quality is always outstanding, they are also just an absolute pleasure to work with! They offer creativity, passion and a level of professionalism I've rarely had with other businesses. I'd highly recommend Ed and the team to anyone as their first call for top-tier video production.
Response from the owner:Josh, thanks so much for such a lovely review. It was brilliant working with you and the team, thanks again for having us onboard. We're here when you need us! Ed
Samuel Rollier
Working with the Here Now team on a customer story for Miro in London was an absolute pleasure. They were professional, creative, hyper collaborative, and made the whole process smooth from start to finish. We’re super happy with the result and will definitely be working with them again in the near future!
Response from the owner:Thanks so much for the review Sam and for working with us on the production. You and the whole of the Miro team were great. If you ever need video production in the UK you know where to find us! Till next time.
Simon Hadley
It was a pleasure collaborating with the team at Here Now Films (Ed, Meg, and Ted). They created two videos for our drug and alcohol charity, WithYou in Cornwall, highlighting the recovery journeys of our clients and showcasing the outstanding work our staff does every day. They approached the filming process with sensitivity and empathy, helping our clients and staff feel at ease throughout the shoot. We are thrilled with the final results of both films and would gladly work with the team again in the future.
Response from the owner:Thanks so much Simon. If you ever need another brand film or any thing else, we're here to help. It was a joy working with you guys.
Maxie Harrington
The Here Now Films team helped us conduct a remote shoot in London, from San Francisco. The team made the process as smooth as possible and were an absolute pleasure to work with. I highly recommend their services!
Response from the owner:Thanks so much Maxie! If you ever need a video production company in London, we’re here. Looking forward to the next one.
Victor Cooper
Great team to work with. Helped us with a documentary project. Added helpful creative direction. Met all deadlines. Recommend.
Response from the owner:Thank you so much Victor, it was a pleasure working with you on the recent production. Until the next one!
Colin Eldridge
Great team, allowed us a lot of flexibility in planning our video production around a group of international executives with limited available time, incredibly adaptable with us during post production and series of SME based reviews and live edits.
Response from the owner:Hey Colin, it was a pleasure working with you on these videos. If you ever need us again, just give us a shout.
Robert James
Here Now are professional, creative and a pleasure to work with. The team are well organised, easy to communicate with and delivered an excellent result. Highly recommended.
Response from the owner:Hey Rob, Thanks you so much for the kind words and a huge thanks again for workign with us on the production. If you ever need a film crew in London or any other video production support, just give us a shout! Best, Ed
Matt Dunstan
Here Now Films is always my first call when filming internationally in the UK. This was my second time working with them, and once again, they delivered above and beyond. On our most recent trip, they supported us a phenomenal key production assistant throughout the UK and a great DP in Manchester (a new city for us). They matched the exact camera and lighting kit I use back in the States keeping things consistent for our brand. What really stood out this time was the support from our key PA. He personally ushered me and my U.S.-based DP to every single shoot location throughout the week, and even drove me from London to Manchester. Always on time, if not early, and an excellent driver. I’ve always been uncomfortable driving on the opposite side of the road when traveling internationally, so that accommodation made a huge difference. The first time we worked together in London, they provided a full crew and both shoots ran flawlessly. Communication is always smooth, the team is kind, professional, and incredibly easy to work with. Most importantly, our clients are always happy when they’re involved. Looking forward to many more future projects together. Here Now is truly a go-to partner in the UK!
Response from the owner:Hey Matt, Thanks so much for the kind words. Honestly blown away by the above. If you ever need film crew support or video production assistance across London or the rest of the UK, we're here to help. Hope you and the team have a great end to the year in the USA! Best, Ed
Will Harris
These guys are fab and we will keep working with them in the future
Response from the owner:Thanks a lot Will, next time you need a TV Commercial we’ve got you covered.
Joe Devine
I worked with a crew of four people from Here Now Films for a pilot project. Morgan, the organiser, was very proficient and quick to respond to communications. We met for the first time on the day with a bit of a hazy plan for a tricky shoot, but the crew took it all in their step and the final product was great. Would recommend.
Response from the owner:Thanks so much for the kind words Joe, it was a pleasure working on this with you. If you need us again, we’d be stoked to jump in and help.
A production slate with the scene and take written on it

Book a 2nd AD in Oxford.

Tell us the date, the cast, any background artists and where you’re filming. Our team reads every brief within 2 working hours. Or call us on 07412 543822.

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Check availability

The whole crew

Every crew role we book in Oxford

Send one brief and we send one quote, with every role on its own line. These are our day rates in Oxford, and each crew member gets their full rate:

Production 06

Camera 07

Data and playback 02

Lighting and grip 03

Sound 01

Hair, make-up and costume 02

Art department 02

Post-production 01

See how our rates work in crew rates in Oxford, or start from one of our crew set-ups in Oxford.

Questions

Questions about hiring a 2nd AD in Oxford

How much does a 2nd AD cost in Oxford?

The APA/Bectu card puts a 2nd AD at £355–448 for an 11-hour day, including an hour for lunch, and the 2nd AD gets all of it. We add our 10% booking fee and 2% insurance, so a day starts at £397.60 + VAT, before any travel from London.

What does the insurance on a crew booking cover?

It covers two things. The first is employers’ liability for every crew member we book, up to £10m. The second is the kit we hire in for you. That’s what the 2% pays for. A large kit rental may need extra insurance, which goes on the quote as its own line. On a crew hire, you’re the producer of record, so public liability, the location, your own kit and anything you book yourself stay with you. If you want us to be the producer of record, we quote it as a full production, and our insurance covers the whole shoot.

What’s the difference between a 1st AD and a 2nd AD?

The 1st AD runs the set and the schedule on the floor. The 2nd AD works behind them, at the unit base. They make sure the next actor, the next background artists and tomorrow’s call sheet are ready.

Do I need an AD team for a corporate shoot?

Usually not. An interview or a corporate film with a few contributors runs fine with a producer on the floor. Book ADs when there’s a cast, background artists or a schedule with no slack.

Do we need a permit for a cast on an Oxford street?

Yes. Oxfordshire County Council handles filming on streets and pavements in Oxford and the county. A small production, usually up to 10 crew, needs at least 15 working days’ notice, or 30 on listed streets in the centre. A medium production, 11 to 40 crew, cast and extras, needs two months, and a major one of 41 or more needs three months. A road closure needs at least 12 weeks. See filming permits in Oxford. Check with Oxfordshire County Council for the latest.

Can we film a cast at an Oxford college?

Yes, if the college agrees. Each college decides for itself, and most colleges want at least two weeks’ notice. Some, such as Magdalen and St Edmund Hall, may charge a location fee. Keble takes location filming and has residents all year, so the unit works round them. Term time is the hardest time to get college rooms and quads. Check with the college for the latest.

Can you crew a whole AD team in Oxford?

Yes. An AD team can be a single 2nd AD, or a 1st, 2nd and 3rd AD with floor runners. ADs and floor runners who live in or near Oxford come first. If the brief or the date needs someone else, they come from London, and we add the travel to the quote before anything is booked. Our base is London, at 124 City Road, and we have bases in Manchester, Bristol and Cornwall.

How far ahead should I book a 2nd AD in Oxford?

Our team reads every brief within 2 working hours. For a cast shoot, book the ADs early. They need prep days to schedule it, and the permission can take a while. Oxfordshire County Council needs two months’ notice for a medium production, and at least 12 weeks for a road closure. Degree ceremonies at the Sheldonian run on dates through the year, and term time is the hardest time to get college rooms and quads, so allow more time then. Check with Oxfordshire County Council for the latest.

From£355 a day