Client: Twycross Zoo
Sector: Visitor Attraction / Conservation
Project Type: Broadcast TV Commercial
Platform: Sky AdSmart (UK TV), social, digital
“I Wonder” – A Twycross Zoo TVC
For Easter 2025, Twycross Zoo asked us to deliver a national broadcast TVC — their first in years. The brief? Inspire families to visit and bring their new brand essence Wild Discovery to life on screen.
We built the creative around one of Twycross’s brand pillars — Wonder — crafting a simple, emotionally-driven concept told entirely through a child’s perspective. Each line in the film is a small question: “I wonder what it’s like to fly?”, “I wonder how close I can get?”, “I wonder who I’ll see today?”
The result is a 30-second ad that quietly captures the magic of the zoo — from lorikeet landings to Gruffalo sightings — with warmth, clarity, and a gentle sense of awe.
Our Role
- Creative concept development
- Scriptwriting & structure
- Voiceover sourcing & direction (child VO)
- Music licensing & scoring
- Casting & production (2-day shoot)
- Photography alongside motion
- Post-production & delivery
- Full Clearcast compliance (supers, clocking, file spec)
Crew
- Director/DoP: Sean Delahay
- Producer & Photographer: Morgan Cartlidge
- Exec Producers: Ed Smit (Here Now Films), Adam Kay (Twycross Zoo)
Creative Highlights
- Licensed for 2.8 million impressions on Sky AdSmart
- Script structure built around a repeating “I wonder…” narrative device
- Compliant use of licensed IP (Magic Light Pictures – The Gruffalo)
- High-spec broadcast delivery in tight deadline window (Clearcast revisions)
- Stills captured for wider campaign and PR use
Post-Production
All post-production was handled in-house at Here Now Films, with close collaboration from the Twycross team:
- Narrative editing around child-led VO structure
- Pacing & timing refinement to balance emotional beats with broadcast runtime constraints
- Music selection and licensing, with multiple rounds of testing and tempo adjustment
- Custom audio mix for broadcast delivery (peak level compliance, stereo balancing)
- Color grading to warm the image and enhance atmosphere without pushing into oversaturation
- Legal supers design & formatting to Clearcast standards (font size, duration, placement)
- Delivery of master files in Sky AdSmart format (MXF, AVC-Intra, clocked, subtitled)
- Multiple social cutdowns formatted for organic and paid media