At a glance

• Client: Xanadoo (startup cultural destination)
• Leads (client): Gaynor Coley, Susan Hill
• Location: The Forge, Bristol (UK)
• Brief: Clarify the vision, visitor journey and impact; excite partners and investors; introduce why South-East Wales is the right home.
• Our role: Creative development (script), directing & producing, location, interview producing, cinematography, edit, motion graphics, colour, mix, delivery.
• Primary audience: Funders, civic stakeholders, strategic partners; secondarily, the public.

The brief

Create a concise, high-credibility film that:

• Explains what Xanadoo is and how it works as a visitor experience (from “Road to Happiness” through to “Call to Action”).
• Shows why Wales — industrial legacy, dramatic landscapes, and the “Golden Triangle” catchment — is a compelling location.
• Puts impact and feasibility up front with clear numbers

Our approach

• Interview-led storytelling: Anchored by Gaynor and Susan, with contributions from design and research partners to balance vision and evidence.
• Single-location efficiency: We transformed The Forge into a calm, cinematic environment for authoritative interviews and modular cutaways.
• Editorial structure: A crisp “what/why/how” arc that intercuts human stories with visitor-journey beats and on-screen stats for momentum.
• Look & feel: Contemporary, optimistic, and tactile — a bridge between culture and innovation.

The visitor journey (as featured in the film)

• Market Hall & Road to Happiness — Arrival, senses engaged; art-led prompts open visitors up to creativity and agency.
• Gallery of Marvellous Solutions — A celebration of human ingenuity: how the “impossible” becomes possible.
• The Playground — Big, joyful problem-solving through games and challenges; learn by doing.
• Tomorrow’s World — Explorations of design, technology and sustainability; see potential futures.
• Call to Action — A large-scale, interactive finale where visitors test trade-offs and see real-time planetary effects.

Why Wales (and where)

Xanadoo is seeking an iconic new-build or heritage site in South-East Wales — a region with a powerful industrial legacy, dramatic landscapes and major nearby catchments. The “Golden Triangle” offers both local repeat visitation and significant tourist flow.

Production highlights

• Interview design: Two-subject sit-downs that feel warm, credible and future-facing; secondary voices from architecture and research to broaden perspective.
• Visual language: Concept imagery, stock fragments and archival cues used sparingly to suggest scale without locking the project to one site aesthetic.
• Post: Tight structural edit, stat-led motion graphics, nuanced grade and restrained sound design to keep the message front and centre.

Outcomes

The film equipped the founders with a single, shareable asset to open conversations with funders, councils and strategic partners — packaging vision, visitor experience and impact into a clear narrative. It also provides a foundation for web, events, and pitch settings, with room to expand into short social versions.

Credits

• Client / Founders: Gaynor Coley, Susan Hill
• Production company: Here Now Films — Creative, Production, Post
• On-camera contributions (selection): Gaynor Coley, Susan Hill, Jerry Tate (Tate & Co.), Gaunt Francis Architects, Wavehill Research.

Deliverables

• 1× hero concept film (master)
• Alt-ratio and cutdown versions available on request

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