Client: AlTi Tiedemann Global
Sector: Finance, Private Wealth Management, Corporate
Purpose: Make Wealth Worth More
A global brand film exploring why wealth management goes beyond returns—and how AlTi helps families uncover the meaning behind their capital.
For ultra-high-net-worth families, performance is the baseline—but the real questions begin after returns. What does your wealth mean? What will it build? What legacy will it leave?
AlTi Tiedemann Global commissioned Here Now Films to create their flagship brand film exploring the concept of “Purpose”—a film that would position AlTi not as a reactive manager of capital, but as a proactive partner in meaning. This was our fifth production with AlTi, representing the deepening creative partnership between our teams.
The Brief
AlTi’s core insight was clear: for families with more wealth than they’ll spend in a lifetime, the conversation must go beyond performance. It must address what the wealth is for—how it shows up in the world, how it shapes family dynamics, how it creates legacy across generations.
The challenge was to create a film that would accomplish several objectives simultaneously: introduce the concept of “purpose” in wealth management, demonstrate AlTi’s unique capability to facilitate these conversations, and position the firm as a thought leader in an industry traditionally focused purely on returns.
At AlTi, we want wealth management to be transformational for the family—for how the family feels about their wealth and how that wealth shows up in the world, not just for themselves today, but for future generations as well.
— Nancy Curtin, Global Chief Investment Officer, AlTi
Our Approach
A Different Kind of Corporate Film
This wasn’t a typical “best in class” corporate video. AlTi’s previous films had established their credentials—this film needed to go deeper. The brief was to create a philosophical exploration of what purpose and meaning actually mean in wealth management, and then demonstrate why AlTi is uniquely positioned to deliver on that promise.
The tone needed to balance two seemingly opposing requirements: elevated corporate polish with genuine emotional resonance. We wanted viewers to think, not just watch—creating moments of reflection amidst the information density.
Script Development & Narrative Architecture
We developed a comprehensive narrative framework that would guide the film through six distinct movements: from establishing wealth as a departure point, through AlTi’s unique model, the role of emotional intelligence, their culture of alignment, purpose in action, and finally to the commitment of making wealth worth more. Each section was designed to build upon the last, creating a cohesive philosophical argument supported by authentic testimony.
The film opens with a cold open—a single question or statement designed to set the tone for expansive thinking throughout the rest of the film. This wasn’t about jumping straight into credentials; it was about inviting viewers into a different kind of conversation about wealth.
International Production Coordination
The production spanned two global financial centres. In London, we filmed at carefully sourced locations that balanced corporate gravitas with warmth. In New York, we captured senior leadership including Mike Tiedemann and executives from across AlTi’s global operation. Full international crews were coordinated in both cities, managing all logistics from equipment to talent scheduling.
Interview Facilitation
The heart of this film is its contributors—wealth advisors, family governance specialists, and senior leadership who spend their days navigating the human side of extreme wealth. Our interview approach was designed to draw out authentic insights about topics rarely discussed on camera: family conflict, generational guilt, the burden of inheritance, and the quiet satisfaction of helping families find common purpose.
Post-Production & Editorial Approach
All post-production was completed in-house at Here Now Films, including multi-camera editing, narrative construction, colour grading, and sound design. Given the information density, we used pace changes and transition sequences to carry the audience through the material, with multiple music beds supporting different emotional beats.
We employed split-frame compositions, combining stock footage with interview footage, and used dynamic transitions—city traffic, street scenes, time-lapses—to create visual breathing room between dense conceptual sections. Stock selection prioritised premium, abstract imagery over literal visual metaphors, avoiding corporate clichés. The result is a film that asks viewers to reflect rather than just consume.
Client Testimonial
I have worked with Here Now for two projects now and both have been hugely successful. The team are collaborative, creative, and reliable. They have executed both projects to a supremely high standard, and we are all delighted with the results. Will definitely be using them for future projects. — Miranda Spiro, Global Marketing Director, AlTi Global