AirBnB - National Campaign
Stories of people & place.
AirBnB x Here Now
For some people it’s a way to make ends meet.
As house prices and second homes continue to be on the rise AirBnB looked to explore what they could do as a platform to help protect the people who have come to know and love the platform. In a series of 16 films and suite of photographs we explored the lives of 4 different people who live and breathe Cornwall. From a family looking to buy their first home to an artist who relies on tourism to sell her art. For many, AirBnB is more than a way to make money on the side, it’s their only way of making ends meet.
Jackson, Carley & Noah
For Jackson and Carley, being able to afford their first home will rely on their ability to rent out a spare room on AirBnB. We spent time with Jackson as he showed us the local area and what a day in the life of his work looks like. Jackson and his family want change in Cornwall, they want greater restrictions on second homes and for there to be more opportunities for first time buyers like themselves.
Jake
Potter, surfer and Cornwall through and through Jake makes his living from selling his pottery and through hosting pottery experiences on AirBnB. Taking up the bottom floor of his house, his studio and way of life are entirely supported through selling at local galleries and experiences hosted through AirBnB.
Katy
Katy lives with her mum in a small townhouse in Newquay where she runs her AirBnB experiences from and also has a room that she rents out. We spent time with Katy as she took us through one of her classic AirBnB Experiences from meeting fisherman at the local harbour to cooking up a shellfish feast.
Ellen
Artist, mum and lover of Cornwall Ellen has spent the last 20 years walking, exploring, raising a family in Cornwall. We hear about the bleak winter months and how she’s noticed a positive transformation in Cornwall as tourism has taken off. However… things have to change.
